Does Market Cap Matter in Crypto? Does Market Cap Matter in Crypto? 4 Reasons Why the Market Cap is Not Your Best Ally Finding a promising project before it hits the mainstream is the holy grail of investing; everyone wants to pick a winner. You can adopt various “tried and true” strategies, follow the advice of industry leaders, or read tea leaves, but it can still be hard to know which projects are worth the risk. There are no sure bets, but there are some fundamentals you want to remember when making investment decisions. Tackling those challenges with the right approach will put you ahead, especially in competitive industries like crypto investing. Crypto, of all industries, can be particularly difficult to predict. Finding projects to invest in can be challenging as the industry is young, fast-paced, and especially prone to “hype.” Highly speculative price valuations lead some to fortune, but many to lose ...